Our role is not to create the latest “technical” fiber, nature has already done that. Merino wool was born not in a lab, but in the mountains of New Zealand. The Icebreaker fibre factory works 24 hours a day, on the back of a sheep.

Nature is an astonishing designer. Everything it creates is simple, efficient and beautiful. We believe nature is a powerful force that is within us and around us. We have harnessed this force to become the passionate world leader in Merino.